Pitch Like a Publicist

Ever wonder how some small businesses seem to land press coverage while yours stays under the radar? In this hands-on class, publicist and JSW Media Group founder Jameka Whitten pulls back the curtain on 20 years of media relations, showing you what journalists actually want and why most pitches get ignored. You'll learn how to find the right media contacts, craft a subject line that gets opened, and write a pitch that sounds like you rather than a press release. We'll workshop real pitch ideas from the class, so bring your business or passion project. By the end, you'll leave with a working draft of your own pitch and a simple media outreach plan you can put into action that week.